Luisa Conti


Academic employee

IWK department project director for the EU project SHARMED – SHARed MEmories and Dialogues <>


Friedrich Schiller University Jena
Department for Intercultural Business Communication
Ernst-Abbe-Platz 8, Room 6.05
07743 Jena


Tel.: +49 (0)3641 – 944374
Fax: +49 (0)3641 – 944372

Office hours

Thursdays 3-4pm and by appointment

Seminars winter semester 2019/20

  • Brand activism. Kennen, verstehen, einsetzen. [Advertising for a diverse & sustainable society. ]
  • Bestärkende Haltung, kompetente Handlung. Kultursensible Kommunikation in heterogenen Lerngruppen. [Empowering attitude, competent action. Culturally sensitive communication in heterogenic groups of learners.]

Fields of study and teaching

  • Societal cohesion: from exclusion to inclusion
  • Dialogical facilitation and moderation as a teaching method
  • Intercultural education
  • Intercultural competence
  • Intercultural dialogue
  • Global learning
  • Digital intercultural didactics
  • Cultural history of Italy (current focus: racism, populism, refugee system)
  • German-Italian relations
  • Cultural history of Latin America

Academic career
2020: habilitation (post-doctoral thesis, submission: 31.3.2020)
Thesis topic: “Mechanisms for exclusion and strategies for inclusion”

2016-2018: Director of the Erasmus+ action research project SHARMED Germany (SHARed MEmories and Dialogues, at Friedrich Schiller University (FSU) Jena

1/2012: Binational doctorate conferral
Title of doctoral dissertation: “Webbasierte interkulturelle dialogische Interaktion. Entwicklung eines reflexiv-orientierten Modelles” [Web-based intercultural dialogic interaction. Developing a reflexive-oriented model] Doctoral advisors: Prof. Dr. Jürgen Bolten, FSU Jena
Prof. Dr. Giuseppe Milan, Università degli Studi di Padova, Italy

2009-2011: Doctoral candidate at the graduate college for Education at University of Padua, Italy

2009: Master’s examination in Intercultural Business Communcation, FSU Jena Grade: Magistra Artium (first class)

Since 4/2006: Academic employee at the professorship for International Business Communication with Prof. Dr. Jürgen Bolten, FSU Jena

2003: Magistra Artium (first class)
Title of Master’s thesis: “Das Bild der Jugend in der Werbekommunikation. Eine Vergleichsanalyse zwischen Ecuador und Italien“ [Images of youth in advertising. A comparative analysis between Ecuador and Italy]

1999-2003: Studies in “Relazioni Pubbliche” (Public Relations, interdisciplinary degree course with a focus on Cultural Studies and Communication Studies) at University of Udine, Italy

1999: Completion of secondary education at the Lyceum for classics and humanities “Antonio Canova”, Treviso, Italy
1997-1998: School exchange year in Detroit Lakes, Minnesota, USA

Other relevant professional experience

Since 2007: Intercultural trainer, coach und project manager for businesses, NGOs, charities and governmental institutions
Thematic fields: Intercultural education: dialogic approach and facilitation as a teaching method; intercultural competence; intercultural awareness; intercultural learning; intercultural cooperation; migration; racism; Italy; Latin America.

April 2004–March 2006: Founding and management of the department for romance language spaces and cultural spaces: project management, customer advisory service, quality control, language adaptations. ADAPT copywriting and design for international markets, Berlin, Germany

2003-2004: “Leonardo da Vinci“ scholarship for a 6-month internship in the field of event management, customer service and media with the advertising firm FLASKAMP AG, Berlin, Germany

2003: Delegate for team Germany at the Winter University Games in Tarvisio, Italien.

• Created an “Ethical Project Plan“ at Cosis SpA (Merchant Ethic Bank) in Rome, Italy;
• Student assistant at the advice centre of the University of Udine, Italy

• Supervision of minors, interpreting and coordination of the international cooperation between Italian and English or French supervisor teams in the UK and France (Avec / INPDAP);
•Organisation, support for international guests and interpreting at various international trade fairs in Italy (MGR; Pallino)

Most relevant professional development courses:

  • Intercultural conflict mediation

2010 Binational training seminars (German-French) “Intercultural mediation and constructive conflict regulation“, Berlin, Germany, 1 week (40 hrs)

2011: “Intercultural mediation in groups and teams“, Mittelwhir/Colmar, France, 1 week (40 hrs)

  • Processing international or interethnic conflicts

2009: Trinational seminar (Germany-France-Croatia): Cultures and Borders
1 week in Vukovar (Croatia, on the border to Serbia); 1 week in Strasbourg, France; 1 week in Berlin, Germany

University teaching

2010-2011: “Zertifikat Lehrqualifikation Advanced” [advanced teaching qualification certificate] at FSU Jena

2009-2010: “Zertifikat Lehrqualifikation Basic” [basic teaching qualification certificate] at FSU Jena


  • Interkulturelle Bildung als Kampf um Anerkennung. Konzepte, Diskurse, Träume und Kämpfe in Europa und in Lateinamerika [Intercultural education as a struggle for recognition. Concepts, discourse, dreams and struggles in Europe and Latin America]
  • Rassismus und Ausgrenzung in Europa – Kritische Auseinandersetzung mit Politik, Medien und Zivilgesellschaft am Beispiel Italiens [Racism and marginalisation in Europe – critical analysis of politics, media and civil society via the example of Italy]
  • Zukunftdesign: transnationale Bestrebungen zur Gestaltung einer inklusiven Gesellschaft [Future design: transnational efforts at creating an inclusive society]
  • Theorien interkulturellen Handelns [Theory of intercultural action]
  • Italien: Quo vadis? [Italy: Quo vadis?]
  • Relaciones interculturales entre Alemania y América Latina [Intercultural relations between Germany and Latin America]
  • Handlungskulturen im deutsch-italienischen Vergleich [German and Italian action cultures in comparison]
  • Intercultural Theory
  • Aktuelle Diskurse der interkulturellen Handlungsforschung [Current discourse in intercultural action research]
  • Rassismus und Ausgrenzung in Europa – eine Auseinandersetzung mit Politik, Medien und Zivilgesellschaft am Beispiel Italiens [Racism and marginalisation in Europe – critical analysis of politics, media and civil society via the example of Italy]
  • Diversity in Italien und Deutschland: zwischen Diskriminierung und Teilhabe [Diversity in Italy and Germany: from discrimination to participation]
  • Konzeption und Gestaltung von interkulturellen Projekten [Conception and design of intercultural projects]
  • Theorie interkulturellen Handelns (Online) [Theory of intercultural action, online]
  • Kulturgeschichte Italiens: zwischen Staatsmisstrauen und bürgerschaftlichem Bewusstsein [Cultural history of Italy: from governmental mistrust to civil awareness]
  • Italien: Mediengeschichte als Kulturgeschichte [Italy: media history as cultural history]
  • Italien: Migrationsgeschichte als Kulturgeschichte [Italy: media history as cultural history]
  • Deutsche und italienische kulturelle Stile im Vergleich [Comparison of German and Italian cultural styles]
  • Deutsch-italienische Beziehungen: Der Einfluss von Stereotypen auf interkulturelle Kommunikation [German-Italian relations: the influence of stereotypes upon intercultural communication]
  • Werbung und Kultur: Ein deutsch-italienischer Vergleich [Advertisement and culture: a comparison between Germany and Italy]
  • Gesprächs- und Diskussionskultur in Internetforen: Deutschland und Italien im Vergleich [Conversation and discussion culture in online forums: a comparison between Germany and Italy]
  • Planspiel “Interact“ – Interkulturelles Verhandlungstraining (als Co-Trainerin) [Simulation game “Interact” – intercutural negotiation training (as co-trainer)]

Special lectures:

  • Dealing with Heterogeneity in Schools. One-day qualification course for teacher trainers. Berlin Senate Administration for Education, Youth and Family Affairs. Berlin, 11 November 2019.
  • You know something I don’t know. An introduction to dialogic moderation of learning environments.Workshop, Professorship for Education Science and Primary Science Didactics, University of Erfurt 28 October 2019.
  • Every child counts. Key competences in dealing with heterogeneity. Two-days Qualification course for professionals leading development processes in kindergartens and after-scool care clubs. WillkommensKITAs, Saxony, 2.-3.September 2019.
  • Putting a world of experience into words. Motivation strategies for teaching German as a foreign/second language. Workshop, Department for German as a foreign/second language, FSU Jena, 15 May 2019.
  • Common pitfalls when dealing with learners with foreign backgrounds. Interdisciplinary seminar series by the Department for International Business Communication and the Department for German as a foreign/second language for both Bachelor’s and Master’s students, FSU Jena, 8 May 2019.
  • Competencias Interculturales [Intercultural competence]. Professional development course for lecturers of various departments at University Santo Tomás (UST) Temuco, Chile (100 hrs), 31 August – 7 October 2015.
  • Competencias Interculturales para la enseñanza [Intercultural competence for teaching]. Training for lecturers of various departments at UST Valdivia und Los Ángeles, Chile, 9 October 2015.
  • Inclusión y interculturalidad [Inclusion and interculturalism]. Workshop for Master’s students in Educational Science at UST Temuco, Chile, 3.October 2015.
  • 2007-2012: Annually: Studying abroad: an opportunity? Workshop for Master’s, diploma and Bachelor’s students at FSU Jena, Departments for International Business Communication and Economics.
  • Il Country, il Brand, il Country-Branding [Country, Brand, Country-Branding]. University of Udine Workshop for Bachelor’s and Master’s students, 24 February 2009.
  • Prospettive europee: il programma Erasmus [European perspectives: The Erasmus programme]. Workshop for Bachelor’s and Master’s students at the University of Udine, 25 February 2009 & 28 February 2007.
  • La pubblicità allo specchio [Advertising mirrored in society]. Workshop for Bachelor’s and Master’s students at the Unviersity of Udine, 27 February 2007.


  • Dialogic Intercultural Competence: What It Is and Why Teachers Need It. Amsterdam IAIE Conference “Another Brick of the Wall. Rethinking Education”, Amsterdam, 14 November 2019.
  • Intercultural in-competence. On dealing with pupils with foreign backgrounds. 28th annual conference of the German Commission for Research and Pedagogy for Primary Schooling, “One school for everyone – 100 years of primary schooling – myths, contradictions, certitudes.” Erfurt, Germany, 27 September 2019.
  • “I brought this photo with me…” – Expressing diversity through dialogic moderation (poster). Annual conference of the German Commission for Education and Humanistic Psychology, section 13, “Broaching diversity, shaping commonalities and differences,” Hamburg, Germany, 17 September 2019.
  • I Show You My Picture, I Tell You My World. SHARMED Method To Foster Inclusive Intercultural Education. ECER Conference, Network 20. Research in Innovative Intercultural Learning Environments SES 11: Issues of Inclusion: Teachers‘ identity and intercultural practices, Hamburg, Germany, 5 September 2019.
  • Universität: ein Universum der Diversität? / University: a Universe of Diversity?
    Opening lecture for FSU Jena’s Diversity Day, 28 May 2019.
  • Rethinking cultural diversity – observations, reflections and proposals for an inclusive approach to hetereogeneity. Guest lecture, Forum PROFJL² “Schools as a site of tension between meritocracy and inclusion,” Jena, 22 May 2019.

Extramural lectures

  • Dealing with Heterogeneity in Schools. One-day qualification course for teacher trainers. Berlin Senate Administration for Education, Youth and Family Affairs. Berlin, 11 November 2019.
  • Every child counts. Key competences in dealing with heterogeneity. Two-days Qualification course for professionals leading development processes in kindergartens and after-scool care clubs. WillkommensKITAs, Saxony, 2.-3.September 2019.
  • On the paradigm of inclusion and uniqueness of all pupils. Opening lecture for the spring conference of the Berlin Senate Administration for Education, Youth and Family Affairs. Berlin, 30 April 2019.
  • Inclusion: The paradigm shift in practice… Guest lecture, “Quality on site” federal congress, German Children and Youth Foundation, Berlin, 4 May 2019.
  • Interculturalism in an era of inclusion. Guest lecture, cultural development project, Interculture division – City of Dresden, Germany, 10 August 2019.
  • Interculturalidad: el dialogo como oportunidad. [Interculturalism: dialogue as an opportunity]. Guest lecture, Fundación Aitué, Temuco, Chile, 30 September 2015.
  • Interculturalism or multiculturalism? An introductory overview of the terminology. Guest lecture, Catholic diocese of Frankfurt am Main. Frankfurt, Germany, 4 November 2013.
  • Italy: 150 years of transformations. Culture as music history. Guest lecture, Neusäß town hall, Germany, 26 June 2012.
  • Italians in Germany: from intercultural competence to diversity management. Guest lecture, Symposium: “Intercultural keys for success in the German economy and industry.” Com.It.Es. Hannover, Germany, 13 November 2010.



  • Conti, Luisa (2019): Schule wandeln, dialogisch handeln. Das Aktionsforschungsprojekt SHARMED [Changing sides in dialogue, changing tides in schools. The SHARMED action research project]. QfI – Qualifizierung für Inklusion, 1(1).
  • Conti, Luisa (2019): The View from… Germany. In: Research Intelligence. New perspectives on international, intercultural and global education (140), p.39.
  • Conti, Luisa (2019): Review of S. Nothnagel (2018): “Interkulturelles Lernen. Die Rekonstruktion kultureller Differenzerfahrung auf Basis einer narrativ-biografischen Längsschnittstudie” [Intercultural learning. The reconstruction of cultural experiences of differences on the basis of a narrative biographical longitudinal study]. interculture journal 18/31, p.93-94.


  • Conti, Luisa (2018): Sharing memories and dialogues in school. MOOC (2): Dialogische Prozessbegleitung und -moderation in heterogenen Lerngruppen. 8 Module [Dialogic facilitation and moderation in heterogenous groups of learners. 8 Modules]. <>
  • Baraldi, Claudio, Ballestri, Chiara, Conti, Luisa, Farini, Federico, Iervese, Vittorio, Scollan, Angela (2018) : SHARMED Policy Brief Series. <>
  • Baraldi, Claudio, Ballestri, Chiara, Conti, Luisa, Farini, Federico, Iervese, Vittorio, Scollan, Angela (2018) : SHARMED – Final Report. <>


  • Conti, Luisa: Ausgrenzung oder Inklusion? Die Entscheidung liegt bei uns. Ein Plädoyer zur Überwindung unserer Grenzen im Kopf [Marginalisation or exclusion? It’s our decision. A plea to overcome our mental borders]. In: Mondial. SIETAR Journal für interkulturelle Perspektiven. 2017, p.8-11. <>


  • Conti, Luisa (2013) In Mexico City Rhythms of Resistance are vibrating. Analysis of a transnational reality of creative protest. ROR (2), p.5-19.


  • Conti, Luisa: Interkultureller Dialog im virtuellen Zeitalter. Neue Perspektiven für Theorie und Praxis [Intercultural dialogue in a virtual age. New perspectives for theorie and practice]. Münster, Berlin Germany: LIT Verlag. <>
  • Conti, Luisa: Vom Reellen ins Virtuelle und zurück: Wege des interkulturellen Dialogs [From the real to the virtual and back again. The paths of intercultural dialogues]. In: Reutner, Ursula (Ed.), Von der digitalen zur interkulturellen Revolution? Baden-Baden, Germany: Nomos. p.293-316.


  • Conti, Luisa: Menschen, Standorte und Branding im Zeitalter des Social Web [People, places and branding in the social web era]. In: Höhne, Steffen / Ziegler, Ralph P.: Kulturbranding III. Konzepte und Perspektiven der Markenbildung im. Kulturbereich. Leipzig: Leipziger Universitätsverlag. p.231-247.
  • Conti, Luisa / Scigliano, Giuseppe (Eds.): Italien in Bewegung [Italy in motion]. Jena. <>
  • Conti, Luisa / Suite-Case: Mura – Walls. In: 4235 CRAAA, participation and spectator – empowerment and disempowerment. 1/2011. p.8. <>
  • Conti, Luisa: Intercultural Campus: offerta didattica senza confini [Intercultural campus: limitless didactic opportunities]. In: Galliani, Luciano (Ed.), Il docente universitario. Una professione tra ricerca didattica e governance degli Atenei. Band 2. Lecce: Pensa Multimedia. p.365-374.
  • Conti, Luisa / Rodríguez Amat, Joan Ramon: Culture and the City. In: Pocecco, Antonella / Vasta, Nicoletta (Ed.), Interculturalità. Contatti, 1/2011. Udine: Forum. p.257-282. <>
  • Conti, Luisa: Nuove proposte di collaborazione tra Università italiane e tedesche [New proposals for collaboration between Italian and German universities]. In: Nardon-Schmidt, Erika / Orlandoni, Ornella / Schäfer-Marini, Patrizia (Eds.), Le nuove tendenze della didattica dell’italiano come lingua straniera e il caso della Germania. Perugia, Italy: Guerra Edizioni. p.313-330. <,1431>
  • Conti, Luisa: Italiener in Deutschland: zwischen interkultureller Kompetenz und Diversity Management. / Italiani in Germania: tra competenze interculturali e diversity management [An Italian in Germany: from intercultural competence to diversity management]. In: Santucci, Chiara / Scigliano, Giuseppe (Eds.), Neue Wege – Neue Möglichkeiten. Interkulturelle Schlüssel für den Erfolg in der deutschen Wirtschaft und Arbeitswelt / Chiavi interculturali per il successo nel mondo imprenditoriale e del lavoro tedesco. Nuove Vie – Nuove possibilità. Com.It.Es. Hannover/Frankfurt, Germany. p.99-104 (German) / p.35-40 (Italian). <>    
  • 2010
  • Conti, Luisa (2010): Vom interkulturellen zum transkulturellen Dialog: Ein Perspektivenwechsel [From intercultural to transcultural dialogue: a shift of perspectives]. In: Hühn, Melanie / Lerp, Dörte / Petzold, Knut / Stock, Miriam (Eds.), Transkulturalität, Transnationalität, Transstaatlichkeit, Translokalität. Theoretische und empirische Begriffsbestimmungen. Münster et al., Germany: LIT-Verlag. p.173-190. <>
  • Conti, Luisa / Juch, Susann / Scioscia, Milena (2010): The Underpinning Theory: Interculturality, Intercultural Dialogue; Intercultural Learning. In: Stöger, Gabriele / Cerwenka, Judith (Eds.), How to design Intercultural Conferences to promote dialogue and participation. Vienna: ibw (weReurope – Grundtvig). p.20-24. <>


  • Conti, Luisa (2009): Community Image 2.0: Der Standort live im Netz [Community Image 2.0: Location live online]. KM Magazin (9/2009) <>
  • Conti, Luisa / Montiel Alafont, Francisco Javier (2009): Place Branding und Medientechnologie im Kontext der Globalisierung [Place branding and media technology in a globalised context]. In: Janich, Nina (Ed.), Marke und Gesellschaft. Markenkommunikation im Spannungsfeld von Werbung und Public Relations. Wiesbaden, Germany: VS Research. p.331-350.


  •  Since January 2016: German project director for the ERASMUS + project SHARMED (SHARed MEmories and Dialogues) <>
  • August-October 2015: Collaboration with University Santo Tomás, Temuco, Chile, for the intercultural opening of their institution.
  • Nov.-Dec. 2013: Siehst du was, was ich nicht sehe? [Do you see something I don’t see?]. Concept and design of an interactive touring exhibition on dialogic perspective shifts.
  • Apr.-Sept. 2013: Vom Reisen und Verstehen [About travelling and understanding] – Concept and moderation of dialogue evenings at Friedelstr. 54, Berlin, Germany.
  • 2011-2012: Cooperation with Com.It.Es. Hannover, Germany to develop an exhibition for the theme “150 Jahre Italien: Transformationsprozesse und Interkulturalität” [150 years of Italy: processes of transformation and interculturalism].
  • Sept.-Nov. 2009: Cooperation with Com.It.Es. to develop conferences for the theme “Interkulturelle Schlüssel für den Erfolg in der deutschen Wirtschaft und Arbeitswelt“ [Intercultural keys for success in the German economy and industry].
  • 2009-2010: WeReurope – European Lifelong Learning by Intercultural Dialogue (141756-LLP-2008-AT-GRUNDTVIG-GMP) <>
  • 2008: “Vino in Piazza. Woche ItalJena” [Vino on the Piazza. ItalJena week] – Project concept and supervision and management of a team of Italian and German students who co-organised the event week as part of an internship.
  • Since 2006: Concepts for internship projects and supervision of seminar participants carrying them out. In cooperation with various companies (e.g. Lufthansa Italia;; Ortoromi; Veredus) and NGOs (e.g. Emergency; Le Mafalde), representatives of which contributed to the seminars.
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